Scores of people are spotting a dazzling banner that are displayed outside MTA buses throughout the city of Los Angeles. It's our fantastic Western Beauty Institute bus ad, designed by Director of Marketing Randy Fugate, spreading the word about the school and encouraging interested readers to find out more about WBI's fabulous training programs in the field of cosmetology and esthetics (skin care). The idea is to reach a diverse population of all ages, offering a career option in the exciting business of hair styling and skin care.

Along with other school advertisements, such as billboard ads and other promotional avenues, bus ads have been very effective for WBI. The ad mentions the $1300 scholarship incentive that is available to ALL newly enrolled cosmetology students. Unlike other schools that have one or two scholarships, WBI decided to give EVERYONE a scholarship to help better their education. Staff at both the San Fernando Valley and Antelope Valley campuses are excited about this strategy, prepared to enroll new students into one of the finest cosmetology training centers in Southern California. Check out the photos to see the bright pinkish WBI bus ads on those bright orange buses.