“We want to get the word out about the fabulous school and training available to such a diverse population of students as we have here in Southern California,” said Western Beauty Institute Director of Marketing Randy Fugate recently. His “Be Beautyful” poster designs are now appearing on buses all over the San Fernando Valley and beyond.

The “King”-size posters feature model and student Michaela Foley from WBI’s Panorama City campus on the side panels of LA Metro’s bright orange and silver buses. The campaign began February 4th. “I expect this to be one of our most successful campaigns to date,” stated Fugate. “Michaela was just a natural when it came time to be in front of the camera. She has a natural beauty that can't be mistaken and she and her Mom look so much alike. I couldn't be happier with the results of our shoot. Michaela is gorgeous!” Michaela’s mom, Paula Foley, is the owner of Shadow Hills Hair Salon in Sunland, recently named one of the “Ten Best Of Citysearch” in local beauty salons.

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