Recently, Randy Fugate, Director of Marketing for Western Beauty Institute called for a shoot to illustrate the brand new marketing campaign he had envisioned called “Be Beautyful.” Mr. Fugate chose one of our incredibly beautiful and talented students, Michaela Foley from our Panorama City Campus to model for the series of billboards and bus “King” posters to be produced in support of this campaign. The first in the series will be 50 bus “King” posters which will travel throughout the Los Angeles County region. The campaign will begin Monday February 4th and Mr. Fugate stated, “I expect this to be one of our most successful campaigns to date. We all want to get the word out about the fabulous school and training available to such a diverse population of students as we have here in Southern California.”

Michaela arrived with her mom, Paula Foley, who supports her daughter’s pursuit of a professional life in the cosmetology field. Paula is the owner of Shadow Hills Hair Salon at 9749 Wheatland Avenue in Sunland (818-352-4647), recently named one of the “Ten Best Of Citysearch” in local beauty salons.

Mr. Fugate said, “Michaela was just a natural when it came time to be in front of the camera. She has a natural beauty that can't be mistaken and she and her Mom look so much alike. I couldn't be happier with the results of our shoot. Michaela is gorgeous!”

Please look here to find the routes of the buses that will be carrying our new advertising, and check back at our web site for the locations of the billboards that will be appearing soon. You can also check out our programs here so that you can “Be Beautyful” too!